Stick to .com
While there are many possible extensions (like .net, .shop, or .xyz), the .com extension is the current standard. It is the most credible and is the default extension people subconsciously type when looking for a brand.
Keep it Memorable
Aim for 6–14 characters. Shorter names are easier to remember, harder to mistype, and are cleaner on business cards.
Avoid Numbers and Hyphens
Hyphens and numbers lead to verbal confusion and typos. People often forget the dash or wonder if the number is a digit (4) or a word (four).
Ensure it is Easy to Type and Pronounce
Run the "Radio Test": if you heard your domain name on the radio, could you spell it correctly on the first try?
Use Keywords Strategically
If your brand name doesn't explain what you do, try to include a broad keyword. For example GardenHappiness.com
Make it Brandable
Brandable names like ComfySweaters.com stand out. A brandable name feels unique.
Research
Before buying, check for trademarks to avoid your domain being too similar to an existing company.
Think Long-Term
Choose a domain that you can grow with.